In 2001, a one-shot commercial for an insurance company used some basic wordplay to amuse people. It was very popular, leading to a long-running ad campaign.
In Hawaii recently, the gecko decided that turnabout was fair play.
Okay, not THAT gecko, exactly. But the cgi phenomenon with the catchy British accent could have been an inspiration. If, you know, geckos were astonishingly clever.
On October 3rd, in Hawaii, Dr. Claire Simeone was grabbing lunch when she got a call. She is the director of the Ke Kai Ola Hawaiian Monk Seal Hospital, so she reasonably thought it might be a seal emergency. It wasn’t. It was a prank call, from someone who would not answer. Then, over the next fifteen minutes, she received eight more of them.
And, she noted, they were coming from the hospital. So she did what any responsible director would do, she hurried back, only to discover that nobody there was claiming responsibility for calling.
While seeking an answer from the phone company, more calls started coming in, this time from people who were willing to talk… and willing to complain. Because they were all getting spammed by a silent caller. In traditional horror movie fashion, it was determined that the calls were indeed coming from INSIDE THE HOSPITAL.
I’ll let her tell the rest of the story.
Question of the night: What’s your favorite television ad campaign?
