Humor sells, and the KFC marketing department recognizes that fact. To that end, they’ve replaced the somewhat discomforting cartoon Colonel Sanders with a series of professional comedians and comedic actors. The current advertising sequence presents them in intentionally poorly disguised portrayals of the Colonel.
Now, KFC has stepped up their game. They’ve introduced the KFC Fire Log, a piece of wood infused with the scent of Kentucky Fried Chicken. Eleven herbs and spices, aerosolized by the warmth from your fireplace.
The effort to play up the humor is evident throughout the website. The ad copy talks about:
“…the result of countless hours of research and development, all done over the last couple of months since we had this idea.”
and:
dramatically less wasteful and significantly more effective at making your home smell like fried chicken than burning actual fried chicken.
(As a person who accidentally got the schnitzel smoky today, I can attest to the veracity of that last statement.)
They even provide warnings for those burning the log:
May result in a craving for fried chicken. We know the fire log smells great, but please do not attempt to eat it.
May attract bears or neighbors who are hungry.
Please don’t put face directly into fire in attempt to smell fried chicken.
They’re advertised as “limited edition” items, which makes sense considering that they’re $18.99 each. I doubt they’ll sell many, but it’s not the sales that truly matter here, it’s the free advertising they’ll get by having people talk about their expansion into the firewood market.
Having people talk about it… like… here. Hmm.
Just kidding. We know what you’re up to, KFC. We’re going along with it anyway because it really is a good, lighthearted, funny idea. That, and your hot sauce is pretty good. Even if I haven’t yet forgiven you for abandoning your parfaits.
Godspeed, little buckets, wherever you are.
Question of the night: What’s your favorite fast food restaurant?
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